Grounded World on LinkedIn: What are B Corps and can they help us travel more responsibly? (2024)

This is lovely to see being picked up by B Lab UK as it really is a shocking number. The thing to remember is that greater economic nourishment of your host destination means you are going to have a better holiday. Probably. Think about it…imagine you have friends visiting you for the first time from somewhere far away and they want to get to know where you live. Are you going to take them to eat in a chain restaurant or in a place with local flavour? If you take them to a pub will it be the local ‘Spoons or somewhere with a bit more…personality? Take them shopping and will you go to the local craft shops, market or deli rather than a supermarket?I’m not saying there’s no room for ‘Spoons or chain restaurants, or supermarkets. Not at all. I am saying that these tend to be functional and effective places which we can navigate by habit and tend to populate our ‘domestic’ routines. They aren’t places of delight or discovery that we share with others.For me, my holidays are precisely the times when I want to discover the delightful. Even when it goes wrong it’s a story to tell. So eat, shop, drink & stay local wherever you are going, whenever you can and that $5/$100 others are leaving local soon becomes $20…$40…$60 circulating locally. Then that host community soon starts to thrive, which makes it an even cooler place to visit. Rinse & repeat…It’s really just fair exchange.

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According to the United Nations World Tourism Association, US$95 of every US$100 spent on tourism in the developing world leaves host countries. This economic leakage — where money flows from local communities to international businesses — burdens many local economies and accelerates environmental decline. But travel also has incredible potential to do good. When done responsibly, it can boost local economies, fund conservation efforts, and create employment opportunities. What’s more: travellers want to choose more sustainable options, but how can they navigate the myriad of sustainability certifications and claims to ensure their choices truly make a positive impact?In her latest article for National Geographic, Holly Tuppen explores how #BCorpCertified companies are leading the way in responsible tourism. With over 100 certifications in the travel industry, #BCorps stand out by prioritizing their impact on the environment and society, not just their bottom line.“It sounds grandiose, but if we all spend our money with B Corp-type businesses, then our world is likely to be a better place to live.” — Thomas Power, Co-founder & CEO of Pura Aventura. 🗺️🌟Ready to make your wanderlust count? Read the full story here: https://lnkd.in/e_NgQ65J#BCorp Intrepid Travel Much Better Adventures Inside Travel Group | B Corp™ Luxury Cottages | B Corp 🌿 Travel Matters | B Corp Steppes Travel B Lab UK

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The travel and tourism sector has a big impact, but it's not always positive. Many travellers want sustainable options, but there's a gap between intention and action. Confusing sustainability claims make it even harder for travellers to choose responsibly. Certifications aim to help, but it's difficult to know which ones are credible with so many. Even as a trained practitioner, I find the landscape dizzying. So, how does travel become a force for good in a holistic way? This article from National Geographic explores B Corp certification, a growing standard in travel thanks to the work of groups likeB TourismandTravel by B Corp!Want to learn more about becoming a certified B Corp? Swell Impact | Certified B Corporation can guide you through the process. Let's chat!

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“...76% of respondents want to travel sustainably over the next 12 months, while 2021 research by Google found that 71% of people think travel companies should offer more sustainable choices.” While traveling can be a fun and positive experience, the increasing environmental impact is a clear signal that it's time for travelers to reassess their options. 🛫Certified B Lab companies worldwide are helping novice and experienced travelers make responsible tourism choices while appreciating new places. Learn more about B Corporations making a difference in the tourism industry in this National Geographic article below! 👇 #travel #tourism #sustainability #responsibletravel #socialimpact

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Looking for sustainable or socially good options when making your travel plans? B Corp certified travel companies could be a good option for you. I thought this article from National Geographic Traveller (UK) did a good job of explaining what a Bcorp was, why it matters to travellers and what other certifications are out there that are trying to make a difference in the travel industry. Thank you Holly TuppenThings like: Hiring practices Social & Environmental risks Environmental StewardshipSupporting dLocal and Regional economy Again, its nice to be able to align your travel purchases with your belief system. Reach out if you'd like to know more about which providers I can help book in for you with regards to social good travel companies. Peter aka The Chief Coffee Drinker ☕ #Travel #SustainableTourism #Sustainability #Travel #TravelPlansforBusyPeople #traveladvisor #trustedadvisor #economicdevelopment #StoptheGreenWashing B Lab B Lab UK B Lab Europe B Lab Africa Global Sustainable Tourism Council (GSTC) #BusinesswithPurpose

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A lot of individuals are trying to find out more about the sustainability policies of travel agencies. In my opinion as a tourist, businesses should go above and beyond by improving the accessibility, clarity, and use of their products. They may accomplish this by utilizing the vast, easily accessible data that shows tourists are drawn to eco-friendly tourism. Even while a lot of people claim that they value sustainable travel, a lot of those same people do not give sustainable travel options top priority. Research on environmentally conscious traveler behavior has recognized the "say-do" gap—that is, the discrepancy between purpose and behavior.The latest article from Accenture’s Jesko Neuenburg addresses the disparity between the intentions and actions of travelers. #Travel companies are urged to address the "say-do” gap by developing eco-friendly products and making them accessible and affordable. They should also consider the "relevancy gap" and connect with travelers on a more human level. 🌱💼#travelindustry, #travelers, #traveltheworld Read the full article: https://accntu.re/3QHz6NY #SustainableTravel #TravelIndustry #EnvironmentalImpact

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The Latest Trends in Adventure TravelAs per a January 2024 poll conducted by theAdventure Travel Trade Association)sustainability and over-tourism remain the buzziest words of the moment, while global war and climate change are top concerns among tourism stakeholders.When asked about the top trends ATTA members reveal that sustainability takes the lead, with 59% of respondents citing it as the top trend. Following closely are concerns about overtourism (56%), preferences for off-season travel and off-the-beaten-track destinations (53%), and the appeal of specialized/niche travel (43%). Despite the widespread coverage of artificial intelligence in recent months, only 36% of members recognize it as a significant trend. Additionally, wellness/slow travel (35%) and accessibility (5%) find themselves at the lower end of the rankings. https://lnkd.in/gHkA4juP#adventuretravel

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Thank you The Independent for sharing my thoughts on the ‘S-word’ in travel and tourism, and why the media has a responsibility to their readers to fact-check and keep businesses to account on their green claims. I thoroughly enjoyed speaking with Lucy Thackray for this story. The availability of online data to monitor and track sustainability progress is the only way we will be able to verify green claims. Tourism is a transformative force for good, but we know that it is not a perfect picture in our industry.Businesses and consumers alike need to base their decisions on evidence-led facts and stop using sustainability as a buzzword without meaning it. There is a real risk for information to become misinformation in today’s digital age if there is no substance behind the claims being shared.I’m interested to see how the industry moves on these issues and will be keeping my eyes peeled.#Sustainability #SustainableTravel #Travel #Tourism #ResponsibleTourism #SustainableDestinations

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Data from our latest Travel Insights Consumer Survey suggests the consumer is more frequently prioritising price over sustainability when planning their holidays.With the purse strings tight, sustainability has seemingly become a 'nice to have' rather than a priority. However, it's also possible that consumers have come to expect a certain level of eco credentials as standard, making them less likely to pay attention to a company’s sustainability policy. During the survey launch event at the Royal Geographical Society (with IBG) in London, Roy Barker from Spike Insight pointed out, "people might not actively seek out sustainable holidays, but if they can fulfil their travel needs in a sustainable way, they would see it as a bonus". Whilst sustainability may not be the driving force behind travel decisions, it's still a factor that influences consumer choices significantly and can be used by travel companies to distinguish themselves in a competitive market.What do you think? #SustainableTravel #EcoTourism #CarbonOffsettingTravel PR

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The Travel Trends That Will Define 2024 ✈️ 🗺️With the new year just beginning, trends in travel are being predicted for 2024! According to TravelPulse, a top trend that will continue to grow in the travel industry in 2024 is sustainable travel. Along with this, TravelPulse predicts there will be an increase in travelers participating in food-related activities while traveling since culinary travel allows for tourists to experience a country's culture through the food. To read about the other predicted trends for travel in 2024, like visiting destinations that are featured in movies and shows, visit this link: https://lnkd.in/g-BypGDi #TravelPulse #2024Trends #CulinaryTravel #WellnessTravel #Set-Jetting #SustainableTravel #ShoulderSeasonTravel

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